What is Ape-In Productions?

Ape-In Productions (AIP) is a music label created by an assortment of Bored Ape Yacht Club members to promote artists from within their community. The group describes themselves as an "artist-owned entertainment company" that will amplify their Bored Apes as successful musicians in the metaverse. Most notably, Timbaland is recognized as the co-founder of AIP.


AIP's OG Label NFT provides access to the club as well as a variety of other benefits including:

  • Access to the Ape-In Talent Pool

  • Community events

  • Online studio sessions

  • Metaverse concerts


NFT Stats

  • Mint date: Nov 11, 2021

  • Total Supply: 3000

  • Mint price: 0.25 ETH

  • Blockchain: Ethereum


Talent Pool

Ape-In Members that want to leverage their creative talents in the metaverse can join the AIP Talent Pool. The Talent Pool was created to attract and promote artists from within AIP's community.


The Talent Pool is expected to be comprised of Apes, Mutants, and a variety of other NFTs owned by OG token holders. Below is a collection of some of the Bored Apes currently in the pool.

 

Analysis

I think it's time to start getting serious about music NFTs. There's a clear opportunity for NFTs to shift the music industry's typical business model but that has still yet to be executed at a large scale. As the year progresses and more artists become educated on how to utilize NFTs to advance their careers, I think we see a boom within the music NFT sector.


AIP caught my eye because it's been out for almost 3 months and is currently sitting 20% below mint price. With an upcoming PFP collection, merch drops (virtual & physical), album release, and other events planned - this is something I am taking a risk-on approach to. I'd be lying if I said buying AIP isn't a gamble but I like the odds and potential risk/reward at these prices.


It's hard for me to ignore a Bored Ape-created entertainment company like AIP especially after seeing so many massive artists join the Yacht Club. As I mentioned earlier, Timbaland is the co-founder of AIP. Now imagine if they got even just one other big name artist from BAYC to join their team.


In case you're wondering, here's a list of other famous music artists in BAYC:

  • Snoop Dogg

  • Eminem

  • Justin Bieber

  • Post Malone

  • Future

  • Gunna

  • Lil Baby

  • Marshmello

  • Steve Aoki

  • The Chainsmokers

  • KSI

  • Rich the Kid

I think the biggest factor in AIP's success will come down to marketing and creating amazing content around their artists in the Talent Pool. Creating music behind the face of an NFT must be made desirable in order to attract artists to the Talent Pool. The better AIP can communicate the value that comes from partnering with them, the stronger I see this project performing in the future.

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